To reach out to and sustain relationships with so-called “minority users,” progressive media makers need to move beyond their core white audiences (pale), reach out to women and queer communities (male), and stop being so serious all the time (that is, wonkish, humorless, and stale).
These are not matters of political correctness—they are matters of political clout, democratic representation, and sustainability.
Great article by Jessica Clark and Tracy Van Slyke about "why 'legacy' progressive media must reinvent themselves to remain relevant." The article is an excerpt of Beyond the Echo Chamber: Reshaping Politics Through Networked Progressive Media (2010, New Press), written by a former executive editor and publisher of In These Times.